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#bdw14

Big data Analytics in Retail

All the industry leaders like Wal-Mart, Axa, Citibank, Humana, GE and several others are exploring how Big Data analytics can be used to better understand customer needs, pinpoint risk, improve marketing, enhance the customer experience, combat fraud, and drive profitability. Companies are seeking ways to rebuild their customer relationships in this time of extremely high customer expectations.

The Connected Society

In May 2014, Big Data Week will launch the third edition of the festival with a narrative that will bring together the many strands and domains of data into an umbrella theme: ‘The Connected Society’.