Chief Data Officer Summit
The importance of monetising and integrating data, while developing the right Governance models is rapidly increasing, especially when organisations need to evaluate the cost of... Read More
Data Today: Upgrading Data to Intelligence
Big data is no longer big hype. Businesses and organisations need to learn to really utilise this most precious asset, and maximise data and analytics... Read More
Big Data Believer Or Big Data Realist?
Graham Brierton, CTO at contact centre platform leader VoiceSage, comments on a trend recently where suddenly Big Data is the Answer to Everything
It’s very much part of the Zeitgeist to say Big Data is the Answer to Everything. But while Big Data is a genuine phenomenon and will undoubtedly offer businesses enormous benefit, much of the discussion around it seems to be hype-fuelled chatter - and not very well informed chatter either.
Using Data To Establish Consumer Loyalty
Given that it is of course cheaper for an automotive brand to retain a customer rather than find a new one, the importance of up-to-date customer information is absolutely crucial. Although not an exception, the automotive industry relies heavily on accurate data when it comes to brands trying to secure repeat customers. While it is one thing actually promoting after sales to a customer, it is another to expect them to remember such detail in 12 months time.