The Rise of the Customer Marketer

“It’s never been a better time to be a marketer” according to Ashu Garg of Foundation Capital, who has also proclaimed that it is now the Decade of the CMO, seeing a 10x increase in marketing tech spend over the next 10 years. According to a recent Gartner survey, over 400 CEOs recognize that digital marketing, e-commerce and customer experience are the most important areas for their businesses over the next decade. These statements illustrate that technology, data and customer-centric innovations are top priorities, and it is down to marketing professionals to drive change.

So what does this mean for the modern marketer? How does one harness data and technology to develop greater customer-centricity?

On the evening of the 25th of November, we are bringing in thought leaders from retailers like ASOS, French Connection, leading independent retailer Fishpools and Virgin Insights. They will reveal how marketing and data strategies are driving companies to implement a customer-centric decision-making culture.

Speakers:

Kenneth Cukier, Data editor at The Economist

Ching-Har Wong, Former Marketing Director, Asos and French Connection

Ed Duggan, CFO & Commercial Director, Fishpools

Max Kelly, Managing Director of Techstars and Former Founder & Managing Director of Virgin Insights

Event format:

18:30 Registration

19:00 Welcome address

19:20 Panel discussion

19:50 Q & A

20:00 Thank you

20:10 Networking