Beating addiction with Big Data
In a previous post, I wrote about the various applications of big data insights in the gambling industry, from tailored marketing initiatives to odds calculation.... Read More
How Professional Sport Is Keeping Fit With Big Data
Big data analytics have revolutionised retail and finance - can they change the face of professional sport?
Gambling and Big Data: A Safe Bet?
Marketing in 2014: every day, tracking software peers into consumers’ spending histories. Meanwhile, companies scour our personal information for any crumbs of data that might be used in the pursuit of a sale. This is ‘big data analysis:’ the Big Brother marketing strategy that has permanently altered the face of retail.