The Challenge Of Online Data

Online retail has introduced an order of magnitude change in both the number of decisions to be taken, and the complexity of data available. Furthermore, there is still no agreement on eCommerce norms and best practice for how to interpret and respond to what the data shows. The challenge can appear daunting and it is easy to either disengage or to drown in the data, but failing to get to grips with the numbers is a huge gamble. At best you miss opportunities to grow pro?ts; at worst you lose control of your online channel.