Tag

data

Internet Data Wars: The First Skirmishes

2012 was a year of change. Change that could have far-reaching implications in the near future as internet service providers (ISP’s) and web browser developers look to take advantage of public concerns regarding cookie tracking, distorting the fragile equilibrium of internet data availability and therefore threatening a core pillar of digital communications.

Who’s Afraid Of The Big, Bad Data?

Why are so many organisations so terrified of data and refuse to see the benefits it can bring? ‘Big data’ is now a common term, but traditionally, the treatment of the flow of information within an organisation has been comparable to that of a piece of radioactive material. Not only has it been quarantined and isolated in the IT department, but access to it has typically been limited to only one individual - the data scientist – who is deemed to be the only person qualified enough to handle it.

Five Steps To Handling Big Data

Need to know how to bring together and drive revenue from all the data at your organisation's disposal? Matt Hollingsworth, managing account director at Acxiom, outlines a five-step process for dealing with big data