Big Data is the biggest trend in IT right now, however the term is loosely thrown around and becoming increasingly ambiguous. Everyone seems to be doing some sort of “Big Data” nowadays, which can cause great confusion among organizations with actual Big Data needs. We at IKANOW focus on unstructured data analytics, and may be a little bias, but believe it is an essential part of any Big Data offering. One question we hear all the time is “what’s the business value in unstructured data?” Occasionally, we also receive raised eyebrows and blank stares when referring to unstructured data. To help answer this question and provide clarity about unstructured data, let’s take a look at the differences between structured and unstructured, and how it all relates to Big Data and the business value.