How Big Data Is Changing The Customer Service Landscape
Big data has many applications and one of the most interesting is how enterprises are using it to improve the customer experience.
Are We Stuck At Big Data Base Camp?
Big Data. It’s been the subject on businesses’ lips for some time now due to its potential to improve performance across the board, delivering better results and increasing revenues. This is an unprecedented opportunity in today’s tough economic times, so why haven’t we seen more businesses shouting about the benefits they’ve seen on their Big Data journeys?
Oracle's Director Big Data in EMEA, Mike Connaughton, looks at the reasons behind this and what needs to be done to get the Big Data juggernaut rolling.