Graham Brierton, CTO at contact centre platform leader VoiceSage, comments on a trend recently where suddenly Big Data is the Answer to Everything It’s very much part of the Zeitgeist to say Big Data is the Answer to Everything. But while Big Data is a genuine phenomenon and will undoubtedly offer businesses enormous benefit, much of the discussion around it seems to be hype-fuelled chatter - and not very well informed chatter either.
A recent global survey showed that one in four of large corporates worldwide are not planning to engage with Big Data projects due to cost concerns and skill shortages. For Jeff Morris, Vice President of Product Marketing for leading business analytics software specialist and founder of open source BIRT, Actuate Corporation, this is an odd trend
Big data needs to be fast and smart. Here’s why.
Kevin Long, Business Development Directtor at Teradata UK, considers how a joined-up approach to big data can benefit businesses
Given that it is of course cheaper for an automotive brand to retain a customer rather than find a new one, the importance of up-to-date customer information is absolutely crucial. Although not an exception, the automotive industry relies heavily on accurate data when it comes to brands trying to secure repeat customers. While it is one thing actually promoting after sales to a customer, it is another to expect them to remember such detail in 12 months time.