When we hear the phrase ‘big data’ most of us think about the information and insight that can be gleaned from analysing the vast amounts of untapped data pools lying within our businesses. The industry is saturated with opinion about big data analysis in order to draw usable insights and ultimately aid customer retention or enhance business processes. However, although incredibly important, these thoughts overshadow the conversation around management of, and access to, big data. Although storage of information has come under scrutiny, the link to large volumes of data and secure, efficient access remains relatively tentative in many conversations.
Big Data and Quantified Self are beginning to play a global role in measuring happiness and well-being. The science of happiness, based on subjective well-being and positive psychology, has been getting a boost in the past few years from emerging technology that can measure the data about behavior and emotion. The H(app)athon Project (www.happathon.com) is a free initiative looking to leverage sensor and other data to improve well-being.