When it comes to the “big data revolution,” you have two choices. One is to start from scratch. The other is to leverage the strengths of your existing information ecosystem and overlay select sets of new data to extract higher value faster. This is the first of a two-part discussion on how re-evolving your data strategy can help organizations of all types and sizes save time and money on their way to Big Data success.
Part 1 will look at how businesses and marketing organizations can utilize re-evolution to enhance results by strategic application of unstructured data along with existing data to deliver gains in actionable intelligence and ultimately gains in the results. It will challenge the notion that the approach to data driven intelligence is unique by sector. It is not.
What is unique by sector–or even by company are the objectives, criteria, desired outcomes and required steps along the way. This presentation will help prepare you to customize the data re-evolution for your business.
This event will be live-streamed free to the public. Click or copy/paste http://goo.gl/0K4Pk9 for free registration to watch this great presentation.
Part 2 will take place on May 7th, and will look at how an engineering organization can utilize re-evolution to turn data into actionable intelligence. It will challenge the notion that the approach to business intelligence is unique by sector. It is not.
Kamal Tahir is Vice President of Client Strategy at Datamyx, the leading provider of data-driven marketing solutions for consumer marketers in the financial services, automotive and insurance industries. Before joining the Datamyx team in 2013, Kamal held leadership positions at Experian and Nielsen leading data and analytical products for digital, traditional and direct marketing, global business intelligence platforms, and e-business strategy. Kamal holds an MBA in International Business and Strategic Management from Temple University’s Fox School of Business and Management and an Executive Leadership certificate from Cornell University.