You’re sitting on a pile of interesting data. How do you transform that into money? It’s easy to focus on the contents of the data itself, and to succumb to the (rather unimaginative) idea of simply collecting and reselling it in raw form. While that’s certainly profitable right now, you’d do well to explore other opportunities if you expect to be in the data business long-term.
During this talk, Ken Gleason co-author of “Business Models for the Data Economy” will share a peek at framework he and co-author Q. Ethan McCallum developed around monetizing data. Gleason will show you how to think beyond pure collection and storage, to move up the value chain and consider longer-term opportunities.
This event will be live streamed to the public. Click on the “register for tickets” link below to register and watch the free live stream.
The talk will be led by Ken Gleason. Gleason’s technology career spans more than 20 years, including real-time trading system software architecture and development and retail financial services application design. He has spent the last 10 years in the data-driven field of electronic trading, where he has managed product development and high-frequency trading strategies. Ken holds an MBA from the University of Chicago Booth School of Business and a BS from Northwestern University.