Navigating The Big Data Ups And Downs With Exploration And Discovery

Some people seem conflicted about big data at the moment. On the one hand, excitement about the benefits of big data is at an all-time high. On the other hand though, people are concerned that many big data projects don't yield a positive ROI. It would be a mistake to think that simply add a new data source to your mix would immediately reveal the secrets to the world’s longest lived mysteries. Success depends on a well thought out program of exploration and discovery