Big Data Believer Or Big Data Realist?
Graham Brierton, CTO at contact centre platform leader VoiceSage, comments on a trend recently where suddenly Big Data is the Answer to Everything
It’s very much part of the Zeitgeist to say Big Data is the Answer to Everything. But while Big Data is a genuine phenomenon and will undoubtedly offer businesses enormous benefit, much of the discussion around it seems to be hype-fuelled chatter - and not very well informed chatter either.