The goal of this symposium is to highlight how the value of Big Data is not derived solely from statistics, but from an established business process that requires sound managerial judgment to guide the analytics. This process is what allows managers to leverage their big data to identify the actionable insights to drive better business decisions.
The panel will consist of four two-person academic/practitioner teams—each from a different business domain (finance, marketing, supply chain, sustainability, and entrepreneurship). Each team will present a big data study example from their business domain highlighting the business process and analytical techniques.
This event is free and open to the public.
Tuesday May 6, 2014
1pm to 5 pm
Loyola’s Quinlan School of Business
Room 110 Maguire Hall
Map link: http://goo.gl/QPQCb4