Day

May 9, 2014

Optimization Modeling: Because That Fresh Squeezed Orange Juice Ain’t Gonna Squeeze Itself

When you were a child, perhaps there came that day when someone explained to you that Santa Claus didn’t exist, outside of men with bad rosacea dressed up at the mall. Well, today I’m going to shatter another belief: your not-from-concentrate premium orange juice was not hand squeezed. In fact, the pulp in it is probably from different oranges than the juice, and the juice has been pulled from different vats and blended according to mathematical models to ensure that each carafe you drink tastes the same as the last.