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Data is wisdom?

The old saying “less is more” is arguably more relevant today than ever before. In an increasingly complex and noisy world, efficiently extracting meaning from the torrent of raw data presented to us every day is critical. One might assume that the more information you have, the better, but too much information can quickly become unwieldy, unless you know how to manage it. This is the Big Data challenge...

The Big Data Discovery Puzzle

No matter what the industry, forming the intelligent discovery environment required to generate competitive advantage from big data can be extremely tough. Although traditional analytics and methodologies are fairly robust, in the rush to generate insight from big data projects, the introduction of new analytics technologies and previously unfamiliar open source data storage tools like Hadoop will inevitably create a learning curv

Big Data Believer Or Big Data Realist?

Graham Brierton, CTO at contact centre platform leader VoiceSage, comments on a trend recently where suddenly Big Data is the Answer to Everything It’s very much part of the Zeitgeist to say Big Data is the Answer to Everything. But while Big Data is a genuine phenomenon and will undoubtedly offer businesses enormous benefit, much of the discussion around it seems to be hype-fuelled chatter - and not very well informed chatter either.

The 40% Big Data Non-Adopters

A recent global survey showed that one in four of large corporates worldwide are not planning to engage with Big Data projects due to cost concerns and skill shortages. For Jeff Morris, Vice President of Product Marketing for leading business analytics software specialist and founder of open source BIRT, Actuate Corporation, this is an odd trend

Using Data To Establish Consumer Loyalty

Given that it is of course cheaper for an automotive brand to retain a customer rather than find a new one, the importance of up-to-date customer information is absolutely crucial. Although not an exception, the automotive industry relies heavily on accurate data when it comes to brands trying to secure repeat customers. While it is one thing actually promoting after sales to a customer, it is another to expect them to remember such detail in 12 months time.