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BDW13

Using Data To Establish Consumer Loyalty

Given that it is of course cheaper for an automotive brand to retain a customer rather than find a new one, the importance of up-to-date customer information is absolutely crucial. Although not an exception, the automotive industry relies heavily on accurate data when it comes to brands trying to secure repeat customers. While it is one thing actually promoting after sales to a customer, it is another to expect them to remember such detail in 12 months time.

Big Data: What’s the Big Deal?

The value of holding data has been recognised since the dawn of commerce when merchants inscribed key business data onto tablets. That analysing business data can provide insights and unlock revenue is not new thinking, so what is the big deal with Big Data?

Big Data: The Lifeblood Of Today’s Economy

In recent years, big data has become a key consideration across all major markets, impacting entire industries, reshaping business strategies and offering untold promise to those capable of harnessing its true power. The value of big data is continuing to grow exponentially and today it stands as the lifeblood for both organisations and even the wider economy at large.

Big Data – What A Rush

The big data rush has some similarities to other near and far, fresh and old events. The dot com rush of the late 90's, the social media rush a few years ago, and now this. There are lessons to be learnt from the other major game changers, the blog post shares some ideas on how to prepare in order to get specific, relevant, actionable, timely insights that will help drive incremental gains in a profitable and manageable manner.