Given that it is of course cheaper for an automotive brand to retain a customer rather than find a new one, the importance of up-to-date customer information is absolutely crucial. Although not an exception, the automotive industry relies heavily on accurate data when it comes to brands trying to secure repeat customers. While it is one thing actually promoting after sales to a customer, it is another to expect them to remember such detail in 12 months time.
In recent years, big data has become a key consideration across all major markets, impacting entire industries, reshaping business strategies and offering untold promise to those capable of harnessing its true power. The value of big data is continuing to grow exponentially and today it stands as the lifeblood for both organisations and even the wider economy at large.
Online retail has introduced an order of magnitude change in both the number of decisions to be taken, and the complexity of data available. Furthermore, there is still no agreement on eCommerce norms and best practice for how to interpret and respond to what the data shows. The challenge can appear daunting and it is easy to either disengage or to drown in the data, but failing to get to grips with the numbers is a huge gamble. At best you miss opportunities to grow pro?ts; at worst you lose control of your online channel.
Venkat Viswanathan talks about how people analytics transforms HR from a relationship and reputation model to a scientifically data-driven one.
Big Data is officially the biggest buzzword of 2013. The problem is that so few people actually know what to do with all that data, and finding the mythical “data scientist” proves exceptionally difficult (http://bit.ly/16hKn9b).
Technology and big data are the driving force behind huge changes in our society, from the games we play to the ads we click
It’s no secret that big data offers organisations a real opportunity to gain competitive advantage, open up new revenue streams and increase efficiency. Yet, while some are charging ahead, others are falling behind.