Chief Data Officer Summit
The importance of monetising and integrating data, while developing the right Governance models is rapidly increasing, especially when organisations need to evaluate the cost of... Read More
Data Today: Upgrading Data to Intelligence
Big data is no longer big hype. Businesses and organisations need to learn to really utilise this most precious asset, and maximise data and analytics... Read More
Using Data To Establish Consumer Loyalty
Given that it is of course cheaper for an automotive brand to retain a customer rather than find a new one, the importance of up-to-date customer information is absolutely crucial. Although not an exception, the automotive industry relies heavily on accurate data when it comes to brands trying to secure repeat customers. While it is one thing actually promoting after sales to a customer, it is another to expect them to remember such detail in 12 months time.
Big Data: The Lifeblood Of Today’s Economy
In recent years, big data has become a key consideration across all major markets, impacting entire industries, reshaping business strategies and offering untold promise to those capable of harnessing its true power. The value of big data is continuing to grow exponentially and today it stands as the lifeblood for both organisations and even the wider economy at large.
The Challenge Of Online Data
Online retail has introduced an order of magnitude change in both the number of decisions to be taken, and the complexity of data available. Furthermore, there is still no agreement on eCommerce norms and best practice for how to interpret and respond to what the data shows. The challenge can appear daunting and it is easy to either disengage or to drown in the data, but failing to get to grips with the numbers is a huge gamble. At best you miss opportunities to grow pro?ts; at worst you lose control of your online channel.
HR By Numbers: Did Marissa Miss An Opportunity To Do A Google On Yahoo?
Venkat Viswanathan talks about how people analytics transforms HR from a relationship and reputation model to a scientifically data-driven one.
The Big Data Scientist Hunt
Big Data is officially the biggest buzzword of 2013. The problem is that so few people actually know what to do with all that data, and finding the mythical “data scientist” proves exceptionally difficult (http://bit.ly/16hKn9b).
The ‘Un’-Hidden Persuaders: How Data Changed Advertising For The Better
Technology and big data are the driving force behind huge changes in our society, from the games we play to the ads we click
Mind The [Analytical] Gap
It’s no secret that big data offers organisations a real opportunity to gain competitive advantage, open up new revenue streams and increase efficiency. Yet, while some are charging ahead, others are falling behind.