Big Data & Retail
Where can I place my business? What’s going on around my business? Is this shopping street doing well or is it depressed? Which are the... Read More
The Numbers Behind The High Street Retail Battle
In the run up to Christmas 2013, what would have influenced you to purchase items on your local high street, rather than online? The UK’s... Read More
Thinking Beyond The Boundaries With Big Data
Big data is now a commonly used term within the business world and many companies are implementing solutions to make the most of the untapped data within their systems. It’s no longer ‘new’ but how businesses are choosing to use this data is changing. Beyond traditional uses of big data there are exciting ways for organisations of all size to better leverage the information gleaned to make more informed decisions and ultimately, run their business better.
The Challenge Of Online Data
Online retail has introduced an order of magnitude change in both the number of decisions to be taken,
and the complexity of data available. Furthermore, there is still no agreement on eCommerce norms and best practice for how to interpret and respond to what the data shows. The challenge can appear daunting and it is easy to either disengage or to drown in the data, but failing to get to grips with the numbers is a huge gamble. At best you miss opportunities to grow pro?ts; at worst you lose control of your online channel.