Tag

big data

Big Data: Is History Repeating Itself?

Is it a leap forward helping the world to run smoothly on exabytes of unstructured, unprecedented levels of data? Or is Big Data a new buzz-word used by sales and marketing teams to persuade companies to buy multimillion pound IT platforms? If you ask me, history is repeating itself. I remember the birth of CRM and how the industry was split between IT companies and their solve-it-all £multimillion databases, and the pointy heads claiming it was their domain. CRM turned out to be data driven marketing using IT as a tool, and eventually became the industry buzz-word of the '90s.

Is Big Data Big In The Boardroom?

Big data represents a significant paradigm shift in enterprise technology and stands to transform much of what the modern enterprise is today. Digital data is everywhere and global data is growing at 40% per year. Companies across the world are capturing vast amounts of information about their customers, suppliers and operations. Yet the question remains - to what extent has the focus of the conversation moved from the IT department to the boardroom?

Order in Chaos

Big data is ramping up to be a big business opportunity. Hype surrounding Big Data is at an all-time-high as businesses look to address the increasing volume, variety and velocity of information. Yet, many businesses do not have the technology in place to address the real 'Big' in Big Data - unstructured information. Nick Patience, Director of Product Marketing & Strategy discusses how businesses can extract value from the unstructured information that is spread across multiple data repositories within the organisation.

Navigating The Big Data Ups And Downs With Exploration And Discovery

Some people seem conflicted about big data at the moment. On the one hand, excitement about the benefits of big data is at an all-time high. On the other hand though, people are concerned that many big data projects don't yield a positive ROI. It would be a mistake to think that simply add a new data source to your mix would immediately reveal the secrets to the world’s longest lived mysteries. Success depends on a well thought out program of exploration and discovery