Given that it is of course cheaper for an automotive brand to retain a customer rather than find a new one, the importance of up-to-date customer information is absolutely crucial. Although not an exception, the automotive industry relies heavily on accurate data when it comes to brands trying to secure repeat customers. While it is one thing actually promoting after sales to a customer, it is another to expect them to remember such detail in 12 months time.
The value of holding data has been recognised since the dawn of commerce when merchants inscribed key business data onto tablets. That analysing business data can provide insights and unlock revenue is not new thinking, so what is the big deal with Big Data?
In recent years, big data has become a key consideration across all major markets, impacting entire industries, reshaping business strategies and offering untold promise to those capable of harnessing its true power. The value of big data is continuing to grow exponentially and today it stands as the lifeblood for both organisations and even the wider economy at large.
The big data rush has some similarities to other near and far, fresh and old events. The dot com rush of the late 90's, the social media rush a few years ago, and now this. There are lessons to be learnt from the other major game changers, the blog post shares some ideas on how to prepare in order to get specific, relevant, actionable, timely insights that will help drive incremental gains in a profitable and manageable manner.
IFB’s CEO, Graeme Gordon, discusses the subject of Big Data and what it means to your company.
Have you heard the new term ‘Fast Data’ around the water cooler? A recent article on the Oracle blog at Forbes.com, “Fast Data Gets A Big Jump On Big Data,” talks about how and why Fast Data is becoming one of the top requirements for organisations trying to keep up with their information. Move over big data…looks like fast data is the next new business intelligence issue creeping into your territory. But is it really a new problem?
Big data has many applications and one of the most interesting is how enterprises are using it to improve the customer experience.
Big Data. It’s been the subject on businesses’ lips for some time now due to its potential to improve performance across the board, delivering better results and increasing revenues. This is an unprecedented opportunity in today’s tough economic times, so why haven’t we seen more businesses shouting about the benefits they’ve seen on their Big Data journeys? Oracle's Director Big Data in EMEA, Mike Connaughton, looks at the reasons behind this and what needs to be done to get the Big Data juggernaut rolling.
In a world where ABC (Analytics, Big Data, Cloud) are converging, the need to manage, monitor and predict business outcomes and market readiness is also changing. And with the wide prevalence of tablets, smart phones and social media, the urgency to mine intelligence from the tons of raw data is prodding more companies and governments to beef up their big data plans.